VIDEO: J Cole - Simba

I don't know much about J Cole, but I'm diggin' this video for "Simba" which was filmed in the back alleys of New York. The song itself is a lyrical monster, and even if I don't want to admit it, Cole is going back to "real" hip-hop: No gimmicks, Auto-Tune, or bling to be found. Very reassuring, actually.